GLOBAL MARKETING
The exposure and worldwide reach of our listings sets us apart. We partner with media powerhouses to introduce your home to discerning audiences worldwide. We complement those efforts with targeted digital and print advertising plans that are often exclusive to Sotheby’s International Realty®. In addition to your home being showcased on sothebysrealty.com, it will also be marketed on more than 100 local Sotheby’s International Realty websites.
THE NEW YORK TIMES
The New York Times is the most subscribed to digital media news organization in the world. With over 8 million total paid subscriptions, and now serving over 163 million global digital consumers each month, NYTimes.com has successfully applied the same expectations and meticulous standards to the digital world as with print in more than 200 countries and territories.
FINANCIAL TIMES
The Sotheby’s International Realty brand partnered with The Financial Times to exclusively create the custom content series, “Distinctive Living.” This integrated partnership increases awareness by exciting our ultra high net worth audience with original reporting focused around Sotheby’s International Realty’s key markets and engaging them in a high impact new format. This year-long editorial series engages readers with stunning photography, video, articles and data journalism in a brand new responsive format that lends itself to rich storytelling.
THE WALL STREET JOURNAL
Published by Dow Jones, which has nearly 2,000 journalists in more than 75 bureaus around the world, The Wall Street Journal engages readers across print, digital, mobile, social, and video. For more than 130 years, building on its heritage as the preeminent source of global business and financial news, The Wall Street Journal includes coverage of U.S. and world news, politics, arts, culture, lifestyle, sports, and health.
DWELL
As the leading voice for modern design, architecture and interiors, Dwell.com reaches an affluent, sophisticated, and design-savvy audience. Reaching over 2.6 million unique monthly visitors, Dwell has been a modern design icon for the past 19 years. The Sotheby’s International Realty® brand leverages Dwell’s dedicated audience of highly affluent consumers to uniquely showcase the modern properties we represent.
JAMES EDITION
JamesEdition is the world’s first and largest luxury marketplace to span across product categories and offer high-end items from dealers across the world. The exquisite items curated by JamesEdition range from celebrity-owned luxury estates to rare supercars. Their cutting-edge technology lets consumers find and compare listings from submarines to luxury real estate. The site reaches more than 550,000 potential buyers from 120 countries each month.
NIKKEI
The Sotheby’s International Realty® brand continues its exclusive partnership with the Nikkei, the most influential news publication in Japan and one of the major media powerhouses in the world. This alliance enables the brand to generate Japanese buyer interest through Nikkei’s digital platform which reaches over 50 million monthly readers.
ARCHITECTURAL DIGEST
Architectural Digest is the essential resource for sophisticated design enthusiasts seeking inspiration and unrivaled access to the world’s most celebrated designers and architects. As the leading international design authority, they continue to spotlight the very best in home, luxury, innovation, and global destinations. Today AD publishes nine international editions, and its brand has immeasurable influence in the world of interior design.
MANSION GLOBAL
Launched in 2015, Mansion Global is the premier digital destination connecting the world's most affluent real estate buyers with prestigious properties around the globe. Through relevant, timely listings and award-winning content, their multilingual platform is localized to address the interests of international property seekers. Luxury listings are combined with global market analysis as well as relevant news and entertaining stories, all to empower and inspire users to make informed real estate decisions.
JUWAI.COM
Juwai.com is the No. 1 Chinese international property portal and is the exclusive international property partner of Tencent, China’s internet giant and operator of WeChat. Juwai.com has more than 5.5 million Chinese-speaking users and showcases more than 6 million listings from over 111 countries. Juwai.com was named the top international real estate website in China by the country’s peak e-commerce body for two years running.
LOCAL MARKETING
Our media plan is designed to drive awareness for the extraordinary properties our network represents. We have access to premier print advertisement publications and placements throughout the Pacific Northwest. Our in-house design team offers a diverse range of property ad design formats from premium custom ads envisioned uniquely for a property to cost-effective cooperative ads leveraging our local Realogics Sotheby's International Realty platform. A broad range of local media includes LUXE Magazine, Luxury Homes Magazine, and the Puget Sound Business Journal.
RESIDE
Access to many of the world’s wealthiest clientele is available through the pages of RESIDE magazine, the exclusive publication of the Sotheby’s International Realty network. RESIDE is also distributed with the Sotheby’s at Auction magazine granting exclusive reach to the clandestine Sotheby’s Auction House client base.
GEEKWIRE
A media partnership with GeekWire, a fast-growing and broadly followed website that has become a daily news source and events podium for the high-tech industry in the Pacific Northwest and beyond. A real-time voting tool puts consumers in the driver’s seat to select the current “Geek Home of the Week” as more than 1 million unique visitors per month visit the website.
SEA MAGAZINE
Sea Magazine has been around for over 106 years and has been the number one marine publication serving active affluent boaters from the Pacific Northwest including British Columbia and Alaska, clear down to Southern California and Baja California, Mexico. They own boats in the 40’ to 90’ range and have the money to spend.
• Circulation (20,000 subscribers in the PNW): 62,000
• Average Income: $309,000
• Net Worth: $4,637,980
• Took action on a product or service seen in Sea Magazine: 87.4%
• Own a Boat: 92.4% Boats per Household: 2.8
• Male Readership: 94.7%
• On all “Kenmore Air” flights & Terminals
• Included in Welcome Bags at Major Ports
• Extra distribution at Seattle Boats Shows
THE COLLECTION
The Collection is a custom 100-page magazine produced exclusively by Realogics Sotheby's International Realty that is designed for the connoisseurs of life. The magazine features extraordinary properties from sea to sky; lifestyle businesses, fine Sotheby's jewels and editorial articles on the Pacific Northwest. Enjoy touring some of the most extraordinary homes around the Pacific Northwest; Bainbridge Island estates to luxurious Seattle penthouses, Mercer Island view homes and second home retreats in Sitka Alaska. Our collection is unlike any other.
LEGACY HOMES REPORT
A legacy home is most often an expansive home, large enough to accommodate an extended family and guests, with features reflecting the tastes and ambitions of the owner. Sometimes it is a vacation or second home, but it is always an extraordinary residence that occupies a central place in a person's or family's story. This report explores the idea of a legacy home and compares those found in the San Juan Islands to the most desirable legacy homes that can be found in Long Island, New York, long a restful escape for those living in the five boroughs.
PUGET SOUND BUSINESS JOURNAL
Home of the Day is a unique opportunity to showcase your client’s property each month to over 340,000 affluent home buyers with a net worth over $2.4 million in the Seattle market. Live on site 24 hours a day/7 days a week for 30 days
LUXE MAGAZINE
Luxe Interiors + Design Magazine™ is the uncompromised source for those with a passion for creating beautiful surroundings and living well. It is the influential go-to guide that leads readers to discover and acquire local and national resources for design, decorating, architecture and renovation. 99% of Luxe readers have a household net worth of $2 million or greater.
425 MAGAZINE
Exclusive. That’s what 425 magazine is. And with that exclusivity comes a market share and readership unlike any other. No other magazine can reach, inform, entertain, enlighten and influence the way 425 magazine does. 425 has a strong and loyal readership, made up of affluent, influential consumers making 425 a priority market.
• Average HHI: $386,372
• College Education: 96%
• Hotel Distribution: 5,060
• Circulation: 133,020
• Digital Media: 12,636
• Median Net Worth: $1,848,344
LUXURY HOME MAGAZINE
Luxury Home Magazine is the leader in the market-specific presentation of luxury homes and the luxury lifestyle. Utilizing the most effective methods of targeted delivery to the wealthiest and most affluent buyers and sellers of luxury real estate, Luxury Home Magazine is devoted to providing the highest quality of homes, goods, and services available to readers.
• 27,000+ magazines are printed each and every issue. (Luxury Home Magazine is printed 6x a year, bi-monthly).
• 80,000+ readers each and every issue.
• 18,000+ magazines are direct mailed to the area’s most influential residents including professional athletes, celebrities, CEO’s, dignitaries, and into targeted households that meet the appropriate criteria.